Project Leadership

Identifying, Communicating With, and Influencing Project Stakeholders


One of the major reasons for project failure is poor communication with stakeholders during the project. Stakeholders are defined as individuals who will be involved in, have a vested interest in, or will exert influence on – the project. To insure the success of a project, project managers and team members must seek to develop strong relationships with key stakeholders. Maintaining these relationships is an ongoing process throughout the life of the project. This program focuses on the skills and tools necessary to effectively communicate with and influence the stakeholders in a project. This program can be done in a half-day or full-day format.

Learning Objectives

  • Managing versus leading a project
  • Identify the project’s stakeholders
  • Perform a stakeholder analysis
  • Clarify stakeholder roles and responsibilities
  • Determine communication requirements
  • Develop a communications plan
  • Create strategies that effectively influence stakeholders
  • Build and lead a project team (full-day program)
  • Make project decisions (full-day program)
  • Run project meetings (full-day program)


Identifying and Analyzing Stakeholders
Creating a stakeholder checklist
Using a Power/Interest Grid to analyze stakeholders
How stakeholders define success
Clarifying Roles and Responsibilities
Creating a project R-A-C-I
Identifying individual stakeholder strengths
Communicating with Stakeholders
Creating a communication plan
Managing stakeholder expectations
Influencing Stakeholders
Analyzing project stakeholders needs
Using currencies of exchange to influence
Creating an influence strategy
Building a Project Team
Avoiding the five dysfunctions of a team
Identifying the stages of team development
Making Project Decisions
Identifying who should decide
Framing the decision
Running Project Meetings